http://features.peta.org/VeggieLove/
Sturgeon's book makes a strong case for the importance of critically examining popular culture for its political implications. There is no such thing as harmless, innocuous advertising, and the ones that use the ideology of "naturalization" are particularly problematic. Why? On what grounds does she make the case that popular culture is so important to examine, and do you agree? Why are gender, race, and nation important lenses to examine cultural texts that use "nature"?
YOUR TASK:
In your blog, explore any or all of these questions by posting an image or cultural text that you analyze in a Sturgeonian way. For example, Sturgeon might argue that the "veggie love" PETA advertisement campaign that I posted here trades on sexism to promote vegetarianism, a point that is heightened when we "meat our meat" (a pig) at the end of a series of thumbnail shots of the women we could choose to meet, which likens the women to the pig. "Helping animals" (an ad inside the ad) seems totally consistent with the kind of objectification of women going on here. I could unpack this further with closer analysis about the absence of racially non-white women in it... Or is the whole thing ironic? See where I'm going? TRY IT!